Making Change Fun

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The other day I was explaining the results of a change readiness assessment to an executive and shared a piece of news he found disturbing.  He believed that everyone wanted the change that he was leading because when he spoke with others in the organization about it, they all told him it was a great idea.

Emperor . . . you are naked, I explained.

I told him that in my conversations with those same people, they had quite the opposite opinion.

“But why would they tell you something different than they tell me?”

Because you are the emperor.

“I can’t believe this!  It’s insubordination!”

You ARE the emperor, I thought.

He turned to look at the one VP that he brought to our meeting.  She had been vigorously nodding in agreement with every word he said.  He ordered, “We need to set up a meeting so I can set this straight.  We’ll stay in that room until we have agreement that we are moving forward with the change.”

I’ll bring the balloons, I thought.

Change doesn’t have to be so serious.  And it certainly won’t stick when implemented by coercion.  The best results often come when you make the new, desired behavior more appealing than the old behavior.  And there is nothing like a little fun to help that along.

By now, most of the world has seen the above video (or at least those who regularly get email blasts from friends).  It’s part of Volkeswagen’s “Theory of Fun” campaign.  I’m sharing it to emphasize the point that change – even radical, transformational change – can be fun.  It should be fun because . . . well . . . life’s too short.

The secret is identifying how to draw out people’s intrinsic motivation to change.  It’s about how we encourage people to decide, of their own free will, that they want to change.

According to study published in the Journal of Physical Activity and Health, researcher Megan Grimstvedt and colleagues placed signs near the elevators of 4 university buildings in San Antonio, TX.  The sign said simply, “Walking up stairs burns almost 5 times as many calories as riding an elevator” and included an arrow directing people to the nearest staircase, as well as a cartoon of the school mascot walking up a flight of stairs. Two of the buildings had very visible staircases, while two of the buildings had staircases that were relatively hidden. The buildings with hidden staircases had an additional sign on the staircase door to tell people that the stairs were accessible and that no fire alarm would sound.

The results were impressive:

  • Before the signs, only 13% of people took the hidden staircases. After the signs, 25% did.
  • Before the signs, 43% of people used the visible staircases. After the signs, nearly 60% used them.
  • Overall, the signs increased staircase use 34%. What’s more, the increase persisted four weeks after the researchers removed the signs.

Imagine the results if they had added a keyboard!

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