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Tag: IT

What Is Change Management Anyway?

February 12, 2010

A marketing exec friend of mine gave me a call yesterday to catch up.   After swapping stories about families and our current work, he finally asked after years of knowing me, “What exactly is change management anyway?” I had to think for a moment before answering him for a couple of reasons.  First, because he’s miles away … More What Is Change Management Anyway?

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